Variable Ink will allow your company to mass-customize your marketing materials using digital printing as opposed to mass-producing a single document using a standard offset press. Instead of producing 10,000 copies of a single document and delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with a personal message for each customer. A Variable Ink piece is focused, customised and always communicates a relevant message to its final target.

In a sense, only the term Variable Ink is new; the idea is almost as old as commerce itself. In the past, owners of a general store would naturally take a one-to-one approach, remembering details about each customer's preferences and characteristics and using that knowledge to provide a personalized service. One-to-one marketing seeks to reinvest marketing with the personal touch absent from many modern business interactions.

Digital communication technology plays a crucial role in influencing consumer awareness, preference, loyalty and purchase intent. Your marketing message is highly relevant when you communicate with a customer using Variable Ink. Marketing that is relevant to each specific customer dramatically increases your return on investment because the content of each piece is personalized, custom-tailored and targeted to each individual. Your customers will take action, your response rates will increase dramatically and you'll rapidly achieve your sales and marketing goals.

By using information stored in a customer database, (customer history such as buying patterns, attributes, likes, dislikes or aspirations), it is possible to predict products or services that may be of particular relevance to each customer. Communicating to each customer as an individual strengthens loyalty and builds share of customer.

Being able to reach each target with focused and personalized accuracy will prove invaluable. Studies have shown that one to one marketing can yield a 300% increase in response rate as opposed to traditional direct mail.

Has your company begun collecting and analyzing its customer data to gain a deeper understanding into the preferences and behavior of your customers? Chances are you already have personal information such as names, addresses and buying preferences. But even if you don't have customer information in formal files, we can use your database or help you create one.

Call us today so that you can enjoy higher and faster response rates to your mailings and greater retention of your customers. 905-574-0822